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Lexus ES | Driven by Intuition | A film made by Artificial Intelligence



Lexus Europe

When man and machine work together incredible things can happen. That’s why the script of the TV Commercial for the new Lexus ES, a car which anticipates driver input, was entirely written by an AI and shot by an award-winning director.

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21 thoughts on “Lexus ES | Driven by Intuition | A film made by Artificial Intelligence
  1. Why you no talk more and expatiate on self charging hybrid aspect. That is a bigger selling point to collision avoidance. Even toy robot for my little nephew has collision avoidance. In anycase please keep me one of this car, sleek automobile panache.

  2. Ok, I see what happened. They failed to teach the AI how to actually sell it to humans. So instead of knowing the actual selling points, it just tried to say "Car is best car. Super awesome. Yay." …. and so it fails utterly, because this ad would only work for someone who actually owns the car and has an investment in it …. not potential customers.

  3. I like it, it was dramatic. Just enjoy the art.
    My criticism is the family on the sofa watching the crash test on television. It didn't need to be broadcasted, and we didn't need to see the man again. That's the only unnecessary part.
    This is a beautifully shot commercial!

  4. NO A.I. OR ANIMAL IS MORE DANGEROUS THEN THE HUMAN ANIMAL! YOU NEVER KNOW WHAT IT THINKS ALTHOUGH IT WILL SMILE AT YOU,IT'S NEVER ENOUGH FOR THE HUMAN ANIMAL,GREED BEEING NEVERENDING FOR HIM,HE DOESN'T REALLY CARE ABOUT OTHERS AROUND HIM AS LONG AS HE/SHE IS DOING FINE,PSYCHOPATHS AND SOCIOPATHS AGAINST WHOM A.I. DOESN'T STAND A CHANCE! STEP ON A HUMAN ANIMAL'S TOE AND HE'LL BRUTALLY MURDER YOU BECAUSE YOU BOTHERED HIM!

  5. AI wrote it..riiight…IBM AI I highly doubt it wrote anything. At most, the AI indicated some common aspects of the award winning commercials, or it combined some scripts, or chose the script considered to be best.

  6. This commercial was amazing. I'd like to know how much of the script was AI, and how much of it was the filmmaker intervention. The premise is so concise, make something with love that protects the user. A+

  7. This is how the script looks like:

    The car is like a child to that guy. He may be the car's main engineer/designer or the car's "dad".
    He looks concerned as the car leaves the hangar.
    He then follows on TV the car/child's crucial test.
    When the car performs the test successfully, the engineer/dad guy is relieved.

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