As things stand in many countries, renting houses and whole apartments is relatively straightforward, if you can afford it. But trying to find rooms in those apartments and houses to rent has been chaotic for many years and relies on hugely informal networks. Some startups have launched in recent years to address this problem of finding roommates and rooms for rent as the market becomes more competitive.
Roomi (NYC, raised $17M), Roomster is in NYC, and then there’s SpareRoom. All have appeared to try and capture this growing market. And of course, they have Craigslist and Facebook Marketplace as competitors.
Then there are other co-living companies include Common, Ollie, Quarters, Startcity, X Social Communities, and WeLive.
Backed by $45 million from U.S. and international investors like Spark Capital and Mangrove Capital, including $30 million from Goodwater Capital as their first investment in a Spanish startup, Badi is a Spanish-born startup (founded in Barcelona by Carlos Pierre) which is a long-term room rental platform, operating in cities like London, Barcelona, Madrid, Berlin.
It’s now launching in New York City, after claiming to have surpassed more than two million users in Europe. Badi says its web and mobile app now features over 300,000 listings. After soft-launching in November of last year, it claims to be growing booking requests by 370%.
Pierre says: “Every major city around the world is suffering from overcrowdedness and increasing rent prices. The strong interest from the participants in our beta group alongside the findings from our 2020 survey on NYC indicates that city dwellers are warming up to the idea of sharing and co-living arrangements.”
During its beta in NYC, Badi found that the majority think co-living is a growing trend and shared living spaces with shared resources are viewed favorably.
Badi’s main pitch is that it provides a safe and secure communications channel for users to get to know potential roommates without an intermediary, using a visual verification tool for ensuring renters profiles and photos of the rooms and amenities.
It’s serving a need. The United Nations projects that 2.5 billion people will live in cities by 2050. This will cause rents to skyrocket, of course.
Mike Butcher
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