Saïd Business School, University of Oxford
Watch an exclusive interview with Rafael Ramirez, Director of the Oxford Scenarios Programme and Fellow in Strategy at the Saїd Business School and Green Templeton College, Oxford University.
A world expert on scenario planning and a founder of theories on the aesthetics of business, work and organisation, Rafael Ramirez has worked in over 25 countries, spanning many corporations, governmental and inter-governmental organisations, trade union federations, NGO’s and professional associations.
As Director of the Oxford Scenarios Programme he leads one of the most highly respected programmes on the subject in the world.
In this series of short films, Rafael answers questions presented by members of the Foresight Education & Research Network in which he talks about his scenario planning work from the beginning of his career; shares insights into industries, regions for which scenarios practice is a given; discusses how companies should embrace scenario planning; reviews his book ‘Business Planning for Turbulent Times’ and shares his thinking on how to improve employment figures around the world; finally he gives us a taste of his next research project and suggests career choices for professionals interested in scenario planning.
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