Macat
What ideological messages are transmitted and reinforced by the media? Objects in popular culture are often taken out of context, and then given different meanings. Watch Macat’s short video for a great introduction to Roland Barthes’s Mythologies, one of the most important literature books ever written.
Subscribe for weekly videos that are your guide to the world’s greatest ideas.
Macat’s Analyses are definitive studies of the most important books and papers in 14 humanities and social sciences subjects. A powerful resource for students, teachers and lifelong learners everywhere, our analyses do much more than just summarize seminal texts. Using Macat’s videos, audiobooks, and mind maps you can explore and apply the world’s greatest ideas everyday. Proven by the University of Cambridge to improve critical thinking skills, Macat is a resource that anyone can use to grasp complex ideas and develop smarter ways of thinking – whether that’s to improve grades, engage a classroom, or to fuel an inquisitive mind.
Get started for free: http://www.macat.com
Learn more on our blog:http://www.macat.com/blog
Like us on Facebook: http://www.facebook.com/macatedu
Follow-Us on Twitter: http://twitter.com/macat_edu
Watch all our Analysis videos on our playlist: https://www.youtube.com/playlist?list=PLRXstY5OaIwdMcpMaRsTz0jRwlD9x-NIM
Macat’s videos give you an overview of the ideas you should know, explained in a way that helps you think smarter. Through exploration of the humanities, we learn how to think critically and creatively, to reason, and to ask the right questions.
Critical thinking is about to become one of the most in-demand set of skills in the global jobs market.* Are you ready?
Learn to plan more efficiently, tackle risks or problems more effectively, and make quicker, more informed and more creative decisions with Macat’s suite of resources designed to develop this essential set of skills.
Our experts have already compiled the 180 books you feel you should know—but will never have time to read—and explained them in a way that helps you think smarter. Dip in and learn in 3 minutes or 10 minutes a day, or dive in for 3 hours, wherever you are on whatever device you have.
Get your journey started into the great books for free: www.macat.com
Get a report on your critical thinking skills at no cost: www.macat.com/ct-study
Find out more about critical thinking: www.macat.com/blog/what-is-critical-thinking
*Source: WEF report Jan 2016 – “The Future of Jobs report”
Source
https://www.amazon.com/-/es/DOBY-Urban-Vintage-Graphic-Print/dp/B07L1CCQC8/ref=sr_1_1?__mk_es_US=%C3%85M%C3%85%C5%BD%C3%95%C3%91&crid=1VHFOU6M1PVKP&dchild=1&keywords=che+guevara+t-shirts&qid=1599012598&sprefix=che+guevara+t%2Caps%2C199&sr=8-1
George Floyd…
shocked. Disgusting example.
mmm…. the famous Lenin's balcony wherefrom he gave his speech. good job
Calm the hell down with your intonation lol
Barthes was much more intelligent that this video would like you to believe. Read his essays, don't watch this reactionary garbage that portrays black revolutionaries as evil. A total misappropriation of Barthes theory for quite questionable purposes. Macat we are smarter than you think!
i mean you could have just said che but okay
I mean damn just say Che Guevara is pretty obvious
Damn this video is SHIT
Who is this video made for? It is so simplistic an analysis of Barthes that I wonder what level of signification he would place it at.
the beeeest
Lol that example was disgusting.
Are they attacking Che Guevara? Wtf
Okay so the video is good but it has pretty much nothing to do with the actual book
oo oo I know this one…. Che G
The image chosen looks quite like Samora Machel from Zimbabwe. But anyway, Barthes told us that every image has a meaning, and one can´t say it´s just an example. What a cheap excuse. It is a decision that has been taken and what lies under this image is not to be detached from the world or meaning. Everything has meaning and myths are made up through connotations which are connected to the socio political structures, worldview, ideologies; that is to say that myth tries to make us believe things have no meaning by de-politicizing, de-historizing – and I would also say – de-contextualizing them. We better think twice about this video and should not forget the connotation level can inhabit MULTIPLE meanings.
I remember buying a Che short when i was way young. I only wore it once. This video reminded me at the time they taped into my "rebellious" side, and how I found it ironic that Che, who was anti capitalist, became an icon for capitalism. Felt bad I didnt see the obvious before I even bought the shirt. :-/
Wow. This is really problematic! It speaks from the right offering a bourgeois analysis of Mythologies!! Watch out students!!
Just @CheGuevara next time
this video show an agenda …
Cliche Guevara phenomena explained
call me surface structured but two propaganda I've noticed while watching ..1. Guevara image implication 2. An African revolutionary ….stereotypes won't get you anywhere
I've being binge watching this chanel since this morning, 22 videos straight and i love them all, including this one, yet, i think they are emitting a value judgment and in doing so making a disservice to the audience. The example is clearly the Che, but why asume that people like the Che because of "rebelliousness" is patronizing, not offensive, dont thinks is intended to offend but is is hurtful, right, the man is not perfect, not even good or congruent, but the "mith" for those of us who find "some" of he's actions valuable or respectful is one of justice and selflessness, misguided if you want, but in the end the guy said goodbyes tho his children to go and died famelic in a hot and wet jungle because of what he considered moral, his murders were as as utilitarian in his mind as those of Hamilton or Washington were on theirs. i can see the value or at least respect his ideals and his conviction. for you to reduce him to a sign of rebelliousness is as sad as the cultural appropriation of his visage for mercantilist reasons. pour guy, all he did and all he sacrificed to end up as a meme, even in academia. man, that's the ultimate character assassination.
Why doesn't Sofia just steal the t-shirt? That way she'll be rebellious while not buying into the commodity of capitalism.
concept: me, analyzing the symbolic choices in this video
thats why you steal the shirt
Hmm… previous to the Cuban revolution, Cuba was a whorehouse for American tourists. Diet, literacy and life expectancy all improved. Yes, the revolution was violent, but so was the dictatorship they deposed. It certainly wasn't a democracy or even a benevolent dictatorship.
This video mythologizes Barthes' "Mythologies." If you're a student, you're better off just reading wikipedia.
Just like the OBAMA MYTH. Obama is just a myth turned awry of a cool African American JFK-ish who was going to bring big time change to the USA and solve so many problems, such as the racial divide.
Look at what he has turned into, a corny, tacky, fatuous and banal caricature of the Obama we voted for in 2008.
ثاتو
Yesterday, Apple's CEO said (with a straight face) that getting rid of the headphone jack was emblematic of Apple's 'courage' that 'would better us all'.
How are we to deal with interpretations like this . . .
Speaking of 'signs'. It is very important that about 80% of non-fiction youtube videos (including this one) be listened to, WHILE NOT WATCHING THE VIDEO. The construction of the text or the essay of youtube video is the important part, that initiated the making of the video. In almost all videos, there is a need to 'sell' the video with attractive images.
These actually detract from the message and distract you from important distinctions by making you consciously or unconsciously evaluate the video with questions of design elements. "Why that picture and not that diagram?" "Why are all those blue while the rest are green ?"
If you care about the topic in this video, you owe it to yourself to watch it with a blank browser tab open, while you look around the room you are in.
Aren't you incorrectly conflating a Black Panther-like man with Che Guevara? This is an extremely irresponsible mixing of signifiers… Everything you say could be applied to Che, but that is not his prevailing mythology. Don't radical black people get enough bad press without attributing to them things they did not do?