BOOK REVIEW – USING SEMIOTICS IN MARKETING by Dr Rachel Lawes – The Engineering of Conscious Experience

CCXP Exam Simulator

In this video, I will review the new book, Using Semiotics in Marketing: How to achieve consumer insight for brand growth and profits, by Dr Rachel Lawes.

Introduction to Semiotics link:
https://www.youtube.com/watch?v=SlpOaY-_HMk

Link to book:
https://www.amazon.com/Using-Semiotics-Marketing-Achieve-Consumer-ebook/dp/B0853C3CQP/

Link to The Tangled Mind (good companion read):
https://www.amazon.com/Tangled-Mind-Unraveling-Origin-Nature-ebook/dp/B07RC2HGNJ/

#bookreview #ccxp #semiotics .

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