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Buying Happiness | Cognitive Dissonance



Corporations use sneaky marketing tactics and psychology to get you to buy more things. But you can also harness this power during the holidays… and any other time.

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Festinger, L., & Carlsmith, J. M. (1959). Cognitive consequences of forced compliance. The Journal of Abnormal and Social Psychology, 58(2), 203-210. doi:10.1037/h0041593
https://faculty.washington.edu/jdb/345/345%20Articles/Festinger%20&%20Carlsmith.pdf

Video Credits –
A Lesson In Cognitive Dissonance – https://youtu.be/korGK0yGIDo

Music Credits –
“Furious Freak” and “Daily Beetle (Edited)” by Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0 License
http://creativecommons.org/licenses/by/3.0/

Intro and Channel Art by PoetheWonderCat
https://poethewondercat.tumblr.com/
https://patreon.com/poethewondercat

Hashtags: #psychology #economics #behavior #christmas #merrychristmas #happyholidays #shopping #blackfriday #deals #sale #shop #holiday #cybermonday #bias #effect

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30 thoughts on “Buying Happiness | Cognitive Dissonance
  1. Bursts out laughing at the mad world moment If you really want to feel old, listen to dialup tones. It's the surest way to have a small existential crisis.

  2. I think that when you build something yourself and you like it more it's not just a bias but actually being proud of it. Usually you know when you do something that is inferior to other things, but you know that you like it anyway because you did it and it's something you're proud of, and it's a right feeling.

  3. The first year of the Pepsi Points program, the top gift was a mountain bike at 10,000 points. You could buy points for 10 cents each, but I made it my mission to get it done all on points. I was so proud of my bike, right up to the day it was stolen near Lincoln Center, NYC.

  4. I really struggle to understand why people would go out of their way to watch a content on yt that they hate or a particular individual presenting that content and then leave hurtful comments. Am I missing something?
    Also if you're <30yo and you call someone who is >30 fat, your comment doesn't count, since we haven't witnessed your metabolism slow down and stress of life and family catch up…
    the cake just stands there invitingly, you notice clock on the wall, it's midnight, kids are in bed, finally peace, my wife is already asleep, I'm having that cake it's my cheat day, hold in it's not Friday, it's Wednesday, bollocks, every day seems so similar…

    You don't know any of this.

    Besides presenter isn't fat anyway. Is presenter the right word? So, yeah.
    Good vid.

  5. can you please improve the aesthetics of these highly informative and excellent mini documentaries; i.e. your dandruff offends me

  6. If you keep misusing scientific terms like "scarcity", people will forever misunderstand. Companies do not "manufacture scarcity" by limiting supply, they manufacture "shortages." And shortages cause a very specific thing to happen in the relationship between quantity & price, and scarcity causes an entirely different specific thing to happen between quantity & price. Unions create labor shortages not labor scarcity. Scarcity is the finite amount of a resource, any resource (materials, parts, labor, time, whatever), not how much of it is being utilized or made available. Traditional media morons get scarcity and shortage backwards all the time, but you're supposed to know better. Despite all the good aspects to your videos, I'm skeptical of your info on other topics because you consistently get these things incorrect when you talk economics. This is not just semantics. Weight is not mass, and centrifugal force is not a force, and there are no Constitutional rights. There are Constitutional guarantees to the rights you already have. North Koreans have the same rights Americans have. What they don't have is a government that guarantees those rights. All these distinctions matter, lest some knuckle head erroneously conclude you've no right to free speech to make these videos.

  7. Love the videos btw. Also I have been suffering from cognitive dissonance a lot. It's literally like a room full of me's yelling at each other. It's uhm..

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