Common Ground Research Networks
The design industry in Malaysia is very diversify and continues developing without compromising the innovation context. Thus, this design phenomenon has mediated as a contributor that balances the invention culture. This research intended to study the designers’ awareness regarding the distinctive influent of design aesthetic theory and its necessity to be reflected in every aspect of marketing strategy, experience as well as the design image. Thus, to document the design context for future reference requires a proper research. A case study was made on a pewter product industry whereby the existence of design philosophy and thoughts references based on Islamic design concept and the Malay Principal of Aesthetic in the Malaysian pewter motifs was observed. The article form design was analyzed to pursue the designer thoughts through a theme sourcing process based on theories established in the Malay world. The theoretical framework for this study particularly based on Islamic Ornamentation Theory (Al-Faruqi) and Principal of Malay Aesthetic (Zakaria Ali). This study is conducted using both qualitative and quantitative methods through documents analysis (archival study), interviews and physical observations. Meanwhile, the thoughts analysis identified the internal and external factors that hopefully could help to improve the design process in the current design industry. Finally, recommendations were provided for improving and generating idea in solving the overall issues in a product design.
(By: Siti Mastura Md Ishak, University Putra Malaysia; Nor Azlin Hamidon, University of Malaya; Roziya Ibrahim, Universiti Putra Malaysia )
Source
Designer Awareness in Theory-Based Design: A Case Study of a Pewter Product Development
