‘Machine learning’ is a term that has been used in our industry since the early days of programmatic, and more recently ‘artificial intelligence’ is being used, partly because it is much-discussed term in other parts of the tech world, but also because it accurately describes what some ad technology companies in the industry are doing. However, the two terms shouldn’t be used interchangeably, as John Trenkle, TubeMogul’s Chief Scientist, explains here. Trenkle himself has 30 years of experience in machine learning, during which time he has worked on everything from developing advanced data mining capabilities for NASA right through to developing systems that can recognise license plates in Arabic. Filmed at TubeMogul’s headquarters in Emeryville, California.
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Explaining the Difference Between Machine Learning and Artificial Intelligence
