STATION F
Orion Semantics offers a cookieless targeting solution for digital advertising.
Orion Semantics is the world’s first cookieless targeting technology for digital advertising.
Rather than targeting webpages based on their content category, our Artificial Intelligence and Natural Language Processing algorithms analyze the navigation patterns of a large panel of users and select the pages that allow advertisers to efficiently address their target audience.
For instance, in order to advertise for a car rental company, our contextual segment will include pages where car renters represent a significant part of the audience, like a guidebook for Iceland or an article about the Death Valley.