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Golden Ratio Theory | Basics for Beginners



Welcome to another basics for beginners episode, today we’re taking a look at Golden Ratio Theory: a mathematical ratio that creates objectively pleasing designs.

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22 thoughts on “Golden Ratio Theory | Basics for Beginners
  1. This is excellent if you subscribe to the idea that using golden ratios is aesthetically pleasing. Case studies have shown this not to be the case, and a mathematician at Stanford explained people show no more preference to these than any other ratio. If you try the logo again without using these circles (just use regularly sized circles) then run a poll i bet neither will be a clear winner.

  2. Thank you so much for taking the time to produce this video. For me, it would’ve been extremely helpful if you had demonstrated the sketching process as well. It seems as though your sketch is based on the Golden Ratio. Thanks again!

  3. Thank you! i was doing an assignment and i did not understand anything the websites were saying but this has helped me so much!!

  4. The fact that people refute the golden ratio without any logic honestly, and that wikipedia and universities ignore it altogether is truly frightening (even when many professors wrote about it, simply ignored).

  5. Just using the golden circles for shapes and connecting them at arbitrary tangents does not make the artwork necessarily a golden fish, for you did not use golden ratios to determine the ratios of the height, width, and length of the body relative to the fins and tail, nor did you accurately place the fins or eye relative to the golden ratio format; it is just an arbitrary… I think I'll put it here, and make it this long", while disregarding any aspect of corresponding ratio.

  6. Good tutorial, but why can't one simply make a rectangle 1'X"1.1618, then adjust to the size needed using constraints? Then add squares accordingly? Or am I missing something?

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