How Artificial Intelligence is Changing Events

Event Manager Blog

Today there is a lot of talk in the event industry about Artificial Intelligence. Find out why you should care and what you should consider when evaluating AI for your next event.

This video is brought to you by Event Manager Blog, the number one resource for event professionals.

Subscribe to our YouTube channel to get instant updates.

*********
ABOUT EVENT MANAGER BLOG
Interested in starting or boosting your career in event planning?

Check out EventMB for trends, technology, innovation and education tips for the event industry: http://www.eventmanagerblog.com/

Subscribe to our daily newsletters: http://eventmb.com/2tdtLTN

*********
OTHER HELPFUL VIDEOS
The 5 Things People Always Ask Event Planners: https://youtu.be/Kd3bwx7F7e8
6 Secret Reasons Why People Really Attend Events: https://youtu.be/rF1_utvjuUg
Event Planning – the Worst and Best Job in the World: https://youtu.be/xRz7Rj6kPJU
Get More Sponsors for Your Events: https://youtu.be/LBKry741SVg
The 5 Hottest Trends in Corporate Events: https://youtu.be/kaJdGpe0CMk
5 Event Tech Trends To Watch in 2017: https://youtu.be/yMIBhv9nkdw
5 Times Event Tech Saved My Event: https://youtu.be/Nznt_5Ys8EM
4 Marketing Mistakes Event Planners Make: https://youtu.be/5jedU07Olqw
The 6 Skills of Successful Event Planners: https://youtu.be/ZbDNT5sZXuQ
5 Eventtech Tools to Use at Your Next Conference: https://youtu.be/N9E6YglPXdE

*********
GET SOCIAL
Twitter: https://twitter.com/eventmb
LinkedIn: https://www.linkedin.com/company/event-manager-blog
Facebook: https://www.facebook.com/EventManagerBlog
Pinterest: https://pinterest.com/emblog/
Instagram: https://www.instagram.com/readeventmb/

*********
Full video transcript: http://eventmb.com/2gHdRcT

Here is what you should consider when evaluating AI for your future events.

Why AI?
The major benefits at the moment for events implementing artificial intelligence technology at their event are the following:

Speed up lines
Save on temporary staff costs
Untap marketing opportunities for large events
Improve the security of your event

How?
Our research says that 25% of event apps on the market offer some level of AI.

In other cases you may want to use face recognition technology. If you plan large events, this definitely one is for you, if you plan more intimate meetings, you may want to ignore this use.

Chatbots
Chatbots are the most accessible way to implement AI at your event. We are more and more used to talking to our Alexa, Google Home, Apple Homepod – we ask questions to SIRI, Cortana every day. Now think about the power of asking questions about your event to your phone (typing or by voice) and getting targeted information.

That’s value my friend. We want specific information, now.

The biggest benefit is the ability to save on recurring questions made to your temp staff and use apps intelligently instead.

Marketing
AI is a data goldmine. Specially when it comes to making sense of data. What about finally having smart information about the marketing opportunities in our event? What about knowing that if someone purchased a ticket, someone else in their network may be interested because an algorithm found that out for you?

The deep learning component of AI is the one that predicts and offers intelligence that can be immediately activated in an event.

Security and Lines
Another interesting use of AI is the ability to recognize faces and get data about attendees. This can be used to your advantage if you want to speed up check in at large events. Scanning a face can be very accurate and cross referenced with social media profiles to speed up access.

Many music festivals are now using facial recognition to randomly scan attendees and identify potential terror threats, one of the most pressing issues for event professionals today.

In Conclusion
We are just at the beginning of the Artificial Intelligence revolution in events. More great things are to come, in the meantime keep yourself informed, ask your suppliers what are they doing about it and how you can use it strategically to deliver value to your attendees.

That’s it for me today, If you enjoyed this video, I demand you give us a like, it would mean the world. Also subscribe to get some more great content.

Source