Moz
As marketers, we’re trained to think that our audiences consider the rational inputs we display, and through them, come to rational conclusions. But what about cognitive biases that might influence processing and decision making?
In today’s Whiteboard Friday, Rand dives into how processing fluency impacts web marketing, and explains why things which are easier for us to digest are more likely to induce action.
http://moz.com/blog/processing-fluency-impacts-web-marketing-whiteboard-friday
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One thing that makes your phrase even more memorable, is that you have it backwards. The saying should be "What sobriety conceals, alcohol reveals." I'm sure that I'm not the first to point this out. Just trying to add value here.