Imagine going from zero followers to 10,000,000+ followers in less than five months. I have watched somebody do exactly that.
My brother Topper Guild is already reaping the benefits of fame: People stop him in the street for photos and he’s been offered thousands of dollars to promote brands and befriend celebrities.
In less than 150 days, he went from being a high school sophomore to earning more than a Harvard MBA and working with his idols like boxer Ryan Garcia. In time, he also leveraged his following to score more than 100,000,000 views for direct-to-consumer brands like FashionNova and NUGGS.
How did he do it? And how would he advise you?
Consumer startups can apply these same strategies, tactics and ideas to grow quickly on TikTok, which is not nearly as saturated as Instagram and offers faster growth rates.
Let’s dive right into the principles he used to grow (that you can use too).
Do what works
Walter Thompson
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