eCommerce Next
Both online websites and offline stores are essential to retail. Customers can decide to purchase products from any of these stores, and there must be a high level of synchronization with the exact products advertised online, available in physical stores. In this episode of Digital Icons, Ethan Chernofsky, VP of Marketing, Placer.ai talks about the gap between online and offline ventures as well as discussing the potential of foot traffic analytics to bridge this gap.
About Ethan Chernofsky
Ethan Chernofsky is the VP of Marketing at Placer.ai. Placer.ai provides retailers with actionable location-based insights into their audience and competition. With unprecedented visibility into humanity-in-action, every retailer can be brilliant at running their business.
About Placer.ai
Placer.ai provides retailers with actionable location-based insights into their audience and competition. With unprecedented visibility into humanity-in-action, every retailer can be brilliant at running their business.
Retailers make critical decisions every day whilst in the dark. They do not have answers to seemingly simple questions: Who visits my store? Where do they live, or work? What other locations do they frequent? What’s my churn rate? Where do those lost customers go? What are my competitors up to? And ultimately, how should I deploy my limited resources to grow my business?
Placer.ai provides instant access to location insights derived from the foot traffic of millions of consumers, delivering visibility into offline behavior. We shed light into the churn, trade areas, untapped audiences, out-of-store behavior, and competitive benchmarking.
About Digital Icons from eCommerce Next:
Conceptualized and designed by Ecommerce Next, an independent media organization focusing on eCommerce and PIM, Digital Icons provides byte-sized tips, advice, and best practices to aspiring digital entrepreneurs. With a vision to capture unique experiences of industry experts from around the world, the Digital Icons series offers insights beyond borders with real business impact. For more information, please visit https://www.ecommercenext.org
Source
