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Introduction to semiotics



JakeCWPearce

Watch this video to find out:
-What is semiotics
-Who uses it
-How they use semiotics
-The bottom line benifits they lock in, and
-How you can win with semiotics.

For for information please email info@semiotic-analysis.com

Or review these slides for wider context on semiotics http://www.slideshare.net/Semiotics01/create-breakthrough-comms-product-and-services-by-understanding-semiotic-codes .

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27 thoughts on “Introduction to semiotics
  1. Really interesting. How would you scale this up when the units of interaction are more complex than 'glass'; say, a financial decision involving a purchase of insurance.

  2. Fascinating. I myself am not a drinker, nor am I immersed or even familiar with much information about the drinking world. Pouring the champagne into the beer glass held no intrinsic value to me, whether that be an odd feeling or intellectual frisson, but I do recognize that it would in some individuals within the confines of a specific culture. I think that this further illustrates the basics of this concept for me, and what semiotics is about.

  3. Considering how much research i've done on this subject, then watching this video where you explain nothing, sit there and talk bollocks as a marketeer would. Joke video is a joke.

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