UC Berkeley Events
Aaron Marcus, President, Aaron Marcus and Associates, Inc., Berkeley, CA
http://www.minervaberkeley.org/conferences/seeing-knowing-vision-knowledge-cognition-and-aesthetics/2014-speakers1/aaron-marcus/
What makes products/services relying on human-computer communication successful? Intelligently designed metaphors, mental models, navigation, interaction, and appearance that help people make smarter decisions faster. Of special importance are information visualization combined with persuasion design that help people to change their behavior.I shall review some key terminology/concepts of my own way to apply visual semiotics to user-interface design and user-centered design. I shall show some examples of work to illustrate my philosophy, principles, and techniques, based on 48 years of experience in computer graphics, visual arts, and visual design, and 32 years of professional user-experience design work for about 320 clients worldwide.
2014 Conference on Neuroesthetics – Seeing Knowing: Vision, Knowledge, Cognition, and Aesthetics
http://www.minervaberkeley.org
Co-sponsored by the School of Optometry and Vision Science Program, University of California Berkeley
Key Principles of Visual Semiotics, Visible Language, User-interface and User-centered Design
