Social Notes
Roland Barthes: Semiotics and Mythologies | Roland Barthes Mythologies in Practice
Timestamps:
00:00 Intro
01:55 The Death of the Author | Roland Barthes Semiotics and Mythologies
03:06 Roland Barthes Wrestling | Roland Barthes Semiotics and Mythologies
04:44 Analysis of The Wrestler | Roland Barthes Semiotics and Mythologies
09:06 The concept of Alibi | Roland Barthes Semiotics and Mythologies
10:57 Seven Common Techniques of a Myth | Roland Barthes Semiotics and Mythologies
What is a Myth? In Roland Barthes Mythologies
Roland Barthes showed how, “all the apparently spontaneous forms and rituals of contemporary bourgeois societies are subject to systematic distortion, liable at any moment to be dehistoricized, ‘naturalized’, and converted into myth.” (Hebdige, p.9)
“Everything in everyday life is dependent on the representation which the bourgeoisie has and makes us have of the relations between men and the world.” (Roland Barthes)
For Roland Barthes, Myth is a figure of speech that provides the reader with hidden agendas or ideologies. It’s a system of communication; a message. Therefore speech is not only oral, but everything that creates communication and meaning; photography, cinema, shows, publicity etc.
Roland Barthes in The World of Wrestling:
Spectacle: “…are often irreplaceable and refer to the interplay of action, representation and alienation in man and in society” (Roland Barthes , p. 7)
It’s a visualization of man and society. A visual metaphor of everyday life and ideology.
It is the euphoria of men raised for a while above the constitutive ambiguity of everyday situations and placed before the panoramic view of a univocal Nature, in which signs at least correspond to causes, without obstacle, without evasion, without contradiction.” (Roland Barthes, p23)
The Seven Rhetorical Figures:
* “One must understand here by rhetoric a set of fixed, regulated, insistent figures, according to which the varied forms of the mythical signifier arrange themselves.” (Roland Barthes, p.151)
* “It is through their rhetoric that bourgeois myths outline the general prospect of this pseuo-physis which defines the dream of the contemporary bourgeois world.” (Roland Barthes, p.151)
* Rhetorical figures are used to persuade an audience toward a specific point of view or to take a course of action. They construct written or oral languages and images to provide a rational argument.
* Roland Barthes characterizes the petit-bourgeois as a person ‘. . . unable to imagine the Other . . . the Other is a scandal which threatens his existence’ (Roland Barthes, 1972).
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REFERENCES:
Barthes, Roland. Mythologies . 1st American pbk. ed. New York: Hill and Wang, 2014. Print. Barthes, Roland. 2012. Excerpt: Essays 1-6 : In the Ring; The Harcourt Actor; Romans in the Movies; The Writer on Vacation; The ‘Blue Blood’ Cruise; Criticism Blind and Dumb. Mythologies. Hill and Wang.
Hebdige, D. (1979). Subculture the meaning of style . Routledge.
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QUESTION OF THE DAY:
What are the contemporary myths in our everyday life?
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