Searching and repurposing ideas could inspire innovation — ScienceDaily

Specifically, they developed a way for computers to find analogies — comparisons between sometimes disparate methods and problems that highlight underlying similarities.

As anyone who enjoyed watching TV’s MacGyver disarm a missile with a paperclip or staunch a sulfuric acid leak with a chocolate bar could tell you, analogies can provide critical insights and inspiration for problem solving. Tapping huge databases of inventions could spur innovation, but doing so without the help of analogies is, well, like finding a needle in a haystack.

Computer scientists at Carnegie Mellon and Hebrew University cracked the analogy problem by combining crowdsourcing and a type of artificial intelligence known as deep learning. By observing how people found analogies, they obtained insights they used to train computer software to find even more analogies.

“After decades of attempts, this is the first time that anyone has gained traction computationally on the analogy problem at scale,” said Aniket Kittur, associate professor in CMU’s Human-Computer Interaction Institute.

“Once you can search for analogies, you can really crank up the speed of innovation,” said Dafna Shahaf, a CMU alumnus and a computer scientist at Hebrew University. “If you can accelerate the rate of innovation, that solves a lot of other problems downstream.”

The research team will present its findings on Thursday, Aug. 17, at KDD 2017, the Conference on Knowledge Discovery and Data Mining, in Halifax, Nova Scotia, where the research paper already has won both Best Paper and Best Student Paper awards.

Analogies have played a role in any number of discoveries. Italian microbiologist Salvador Luria conceived an experiment on bacterial mutation — which later earned him a Nobel Prize — while watching a slot machine. The Wright Brothers used insights about balance and weight acquired while building bicycles to help them achieve powered flight. A trick for removing a loose cork from a wine bottle inspired an Argentinian car mechanic to invent a device to ease difficult childbirths.

Finding analogies isn’t always easy, particularly for computers, which don’t understand things on a deep semantic level like humans do. Researchers have tried handcrafting data structures, but this approach is time consuming and expensive — not scalable for databases that can include nine million U.S. patents or 70 million scientific research papers. Others have tried inferring this structure from large amounts of text, but this approach identifies primarily surface similarities, not the deep understanding useful for problem solving. To pursue a new approach, Kittur, who has spent years studying crowdsourcing as a means of finding analogies, joined forces with Shahaf, who has specialized in computational analogies.

Along with Shahaf’s Ph.D. student Tom Hope, and CMU post-doctoral researcher Joel Chan, they devised a scheme in which crowd workers hired through Amazon Mechanical Turk looked for analogous products in the Quirky.comfrzazbzded product innovation website. Based on the product descriptions, they looked for those that had similar purposes or employed similar mechanisms.

“We were able to look inside these people’s brains because we forced them to show their work,” Chan explained. A description for a yogurt maker, for instance, might yield words such as “concentrate,” “food,” and “reduce,” associated with its purpose and words such as “liquid,” “pump,” and “heating” associated with its mechanism. “In terms of analogies, this isn’t about yogurt, but about concentrating things,” he noted.

Based on these insights, the computer could learn to analyze additional product descriptions and identify its own analogies, many of which reflected similarities between seemingly disparate products, not simply surface similarities. When crowd workers subsequently used the analogies to suggest new products, these “distant” analogies yielded the most innovative ideas, Hope said.

The same approach could be used to tailor computer programs to find analogies in patent applications or scientific research papers.

The National Science Foundation supported this research, as did Bosch, Google and CMU’s Web 2020 initiative.

The CMU AI initiative in the School of Computer Science is advancing artificial intelligence research and education by leveraging the school’s strengths in computer vision, machine learning, robotics, natural language processing and human-computer interaction.