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Semiotics (also called semiotic studies and in the Saussurean tradition called semiology) is the study of meaning-making, the philosophical theory of signs and symbols. This includes the study of signs and sign processes (semiosis), indication, designation, likeness, analogy, metaphor, symbolism, signification, and communication. Semiotics is closely related to the field of linguistics, which, for its part, studies the structure and meaning of language more specifically. As different from linguistics, however, semiotics also studies non-linguistic sign systems. Semiotics often is divided into three branches:
Semantics: relation between signs and the things to which they refer; their denotata, or meaning
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I would also like to point out that this automated read mispronounces Charles Sanders Peirce's last name. It reads it as "Park", so wherever you hear "Park" it is referring to Charles Sanders Peirce (pronounced "purse").
https://www.youtube.com/watch?v=PhYJ0dfGgaw&t=1082s