Oxford College of Marketing
Semiotics (the study of signs and symbols) play a key role in determining the success or failure of marketing communications or advertising campaigns. In this webinar, we’ll look at an overview of semiotics and how consumers interpret images, signs and symbols differently. You’ll learn about the relationship between signs, symbols and marketing communications as well as why visual images are an important element in the art of persuasion. .
Semiotics: Decoding The Hidden Message Through The Study of Signs and Symbols
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