Giving a car a more personal voice led to more car accidents, a new report suggests. The findings showed that participants who felt a strong social connection with the virtual driving instructor (i.e., “social presence”) crashed more during the simulation, especially when they perceived the instructor’s voice to be similar to their own or they felt that the car’s appearance reflected their identity. This suggests that having too strong a social/personal connection with the virtual driving instructor is distracting to the driver and thus hinders safe driving.
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The Engineering of Conscious Experience
AI, Art & Consciousness