The lack of transparency around the processes of Google’s search engine has been a preoccupation among scholars since the company began. Long before Google expanded into self-driving cars, smartphones and ubiquitous email, the company was being asked to explain the principles and ideologies that determine how it presents information to us. And now, 10 years later, the impact of reckless, subjective and inflammatory misinformation served up on the web is being felt like never before in the digital era.
