Marketing Against the Grain
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Marketing’s next frontier is here, thanks to GPT-4.
Kipp dives into the breaking news behind OpenAI’s newest version of GPT-4. Learn more about how Spotify is collaborating with OpenAI, the power of GPT-4’s multimodal capabilities, how it will completely transform marketing, and the industry implications it will have.
Mentions
OpenAI https://openai.com/
GPT-4 https://openai.com/research/gpt-4
Thread by Rowan Cheung https://twitter.com/rowancheung/status/1706303752532287622
GPT’s speech-to-text tweet https://twitter.com/rowancheung/status/1706309042652491800
HubSpot https://www.hubspot.com/
Amazon https://www.amazon.com/
Anthropic https://www.anthropic.com/
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Timestamps
00:00 Intro
01:31 OpenAI’s biggest release since ChatGPT
05:47 The power of GPT’s new multi-modal features (1:1 personal experience)
08:49 New features of GPT-4
14:54 The opportunities of GPT-4 (and how everyone will be able to use it)
16:03 What GPT-4 means for marketers today
19:50 Outro
About the Show
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.