Festival of Media
AI is taking over and it’s starting to heavily impact the advertising industry – companies now use machine learning to decide which impressions to buy, which consumers to target and, increasingly more, what version of a creative to show to every single individual. We’re ready for a future in which data enhanced creativity helps algorithms deliver the perfectly useful, self-assembled, targeted and conversational message to each consumer in real-time.
Emi Gal, CEO, Teads Studio
Source
Ten minutes into the talk and no mention of AI.
10 million classical songs? Er… no.
he's really good. Explains things simplistically and clearly knows his field
Fascinating. Very well curated AI info relevant to adv industry.
Let's keep it simple. What is an ad? An ad shows a solution for the problems faced by humans or something which completes a human need.For hell's sake how many of us feel an ad fulfills this purpose.In india No body make a real ad for tv ,they use it as a medium to enter film industry.They blind the clients with the myth of branding..Any video showing genuine quality of products or service receive huge response from people.i am not taking about influencer marketing.Ads should stop using the dramatic and comic behaviour and focus on the quality of the product.
Translation of this future…. "Marketers and Advertisers you are all fired."