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AI & Machine Learning Will Change UX Research & Design



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At the virtual UX Conference, Jakob Nielsen was asked “How will #AI and Machine Learning affect #UX Research & Design?”

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8 thoughts on “AI & Machine Learning Will Change UX Research & Design
  1. I like his way of thinking regarding A.I.
    I think the usability of evaluation tools will increase as long as the design of them are focused on qualitative data.

  2. I'm interested in how AI could help in interpreting user commands in the desired, not literal, way. Are there any studies or other material I can read to learn more about this? Is there a name for this that I can search for? Thanks!

  3. I have a background in Architecture, and we currently encountered (like in the last 10 years) a very similar experience with BIM (Building Information Modelling). Thanks to BIM today, one architect can do the job of 5 architects. Unfortunately, this technological advancement didn't reflect in the salaries. Honestly, that is one of the reasons why I am currently transitioning into UX (ps. not a main reason). However, BIM managers (usually extern consulting companies) can charge very handsomely. So do you think there will be a similar experience in UX with AI, where a new consulting branch will be formed?

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