Art Theory

Big Thinkers – Alvin Toffler [Futurist]



Pete Machnik

Big Thinkers is a former ZDTV (later TechTV) television program. It featured a half-hour interview with a “big thinker” in science, technology, and other fields. Interviews were filmed in a 16:9 format and intercut with public domain material from the Prelinger Archives. This archival footage (mostly film clips from the 1940’s and 50’s) was used to create visual metaphors highlighting the speaker’s points.

This episode features Alvin Toffler. He is an American writer and futurist, known for his works discussing the digital revolution, communications revolution, corporate revolution and technological singularity. A former associate editor of Fortune magazine, his early work focused on technology and its impact (through effects like information overload). Then he moved to examining the reaction of and changes in society. His later focus has been on the increasing power of 21st century military hardware, weapons and technology proliferation, and capitalism.

(Text from Wikipedia)

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43 thoughts on “Big Thinkers – Alvin Toffler [Futurist]
  1. And the 3rd wave is to be consumed as quickly as it appeared by a 4th wave, a 4th industrial revolution being touted by the likes of the WEF.

  2. I'm reading Future Shock at the moment.
    And recording and uploading a chunk at a time to my channel so you can listen along too if you want to.

    I wanted to listen to an audio book version but couldn't find one on here, so i thought I'd add one.

    It's an incredible book. He truly did see in to the future by looking at the reality of human nature.

    Technology has changed but we haven't.
    Our biology is still that of stone age humanity, let's face it.

    No wonder anxiety, stress and depression is at an all time high. It's no wonder.

  3. Future Shock is a term that I'm going to invent technologies so advanced and world shattering that they can't fall into the hands of fractious children! Point your ships due North or go down!

  4. I never knew that Alvin Toffler was a major influence to the changes and progress of South Korea. I'm a fan of Mr. Toffler. I read both books, Future Shock and Third Wave. RIP Alvin Toffler.

  5. Toffler has been a huge influencer to the president Kim Dae-Jung in Korea. Kim has read the 3rd wave when he was in prison for democracy work by dictatorship in the 80s(he was a big reader and his wife has brought the book after reading to him in prison). He was shocked with what the future would be and read it more carefully several times then he wanted Korea to lead the 3rd industry in the future. Finally he was elected to be the president in 1998 and invited Masayoshi Son(CEO Softbank) and Bill Gates then took their advice for broadband in nationwide.He also used to meet Alvin Toffler a few times. Korea had spent tons of money for Toffler's report for future Korea which was finshed for 6 months and finally Toffler submitted it to Kim in 2001.( Unbelievably Kim was in 70s and even didn't know how to use a computer. He also received 2000 Nobel Peace prize) Then Kim set up broadband internet network in Korea to make over 80% of Korean use the internet and he has invested the business and people on ICT, nano and bio technolgy . (In late 90s, the book, the 3rd wave has been hit in Korea and it has been regarded as an the essential book to read especially among universities.) That was the base for Korea to be one of the world ICT leasders now.

  6. I try to listen and to keep my focus but I get no real information from what he is sayig.. Can somebody tell me what is this exactly about?

  7. Hi Pete, thanks for sharing. It's still hard to listen to Alvin today and not be persuaded by his arguments. However, I remain sceptical of his apparent benign intentions. He barely mentions the word democracy, which is revealing.
    I recently learned of an interview he did with Ayn Rand for Playboy magazine before he become a futurist, which helped to boost her to a wide audience.
    I was curious to hear of his deep disapointment about missing an opportunity to go to war by 6 months; and how he and his wife spend five years with as blue collar workers on asssembly lines in order to have something to write about!
    For me, his statement, "I believe we are living in a dying civilisation" certainly seems to be increasingly true and perhaps reveals why he believed we're in agreement about needing to move into space!

  8. We haven't advanced to any level where the option to leave society should be almost gone, if not, near impossible. I think there is an increase in mental illness due to this scenario. Sagan always said "we are naturally explorers, from hunter gatherers to travelers…" and there's nothing left.

  9. About three years ago I was able to visit Mr. Toffler in his beautiful home in Los Angeles. Sadly by this time, his dementia was at an advanced age and he was only able to communicate with short sentences that were mostly incoherent. His mind returned almost to a childlike state. It was sad. But his books were on the bookshelves, some of which were very special editions. It was a pleasure to be in his presence in his last days. RIP Mr. Toffler. You lived a long meaningful life.

  10. Alvin Toffler predicted the future and its happening at a fast rate. His books prove it. I agree that like it or not, we do belong to a subculture that exists or we create our own.

  11. I read Future Shock as a young man. It stimulated me into becoming a psychology major when I first started college, until I realized just how disturbed most psychiatrist and psychologist actually were themselves and switched to medical studies instead, but this book continued to effect my thinking about what was happening in our society as a result of technology. Now, more than ever, we see what Toffler and his wife refered to as Future Shock.

  12. I read this book back in 1974 , my father had read it and referred it to me to read. I did ,glad I did. The key to life is learn and live , not live and learn. A personal spiritual relationship with GOD himself.

  13. What he forgot to tell us is that we are the same slaves as long ago but now we are masked by some type of freedom "to choose" certain things, but we cannot really choose to leave the society as it is, we have to live in for survival, we, slaves, are still in the same big trouble as 5,000 years ago.

  14. Peasants in 20th century were the blue collar workers, at least their environment improved to some degree –
    Without them – progress would cease

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