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Crowd Semiotics | Topher Horman | TEDxSaltLakeCity



TEDx Talks

Semiotics is the study of signs and symbols. In this risk-taking TEDxSaltLakeCity performance piece, Topher Horman puts the audience to work with recycled plastic bottles, colors, and no words. Watch what magic happens in this crowd-sourced musical feat.

Topher Horman loves building moments that make audiences cry with joy. Utilizing social semiotics in major festivals and events, he takes crowds on a shared tour of an emotion, idea, or deconstructionist concept.

Topher is an Illuminator for Children’s Miracle Network Hospitals, Creative Director for EVE WinterFest, Coordinator and Curator for Fear No Film at the Utah Arts Festival, and he also works on a couple dozen major sporting events per year, where he gets to train Wounded Warrior veterans groups, active duty military units, breast cancer survivors, NYPD or Texas Rangers, West Point Cadets, High School marching bands, or giddy groups of fans, to create heartfelt, unifying moments during pre-game shows for a 70,000+ stadium crowd.

Topher views most of these moments as playful social consciousness experimentation, or as a large-scale contemporary art piece, where audience reaction becomes the art itself.

This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx .

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