TCDCThailand
Creativities Unfold:
Meet the Unmet: From hidden needs to business growth
Topic: Cognitive Design with human desire
Don Tae Lee Co-president of Tangerine
Don Tae Lee walks us through a method to overcome ‘Stall Point’ or a saturation point where business matures and can no longer be expanded. He raises the case of how Korean government conquers this problem by propelling to develop creative industries instead and using design tools such as insight and foresight as the key ingredients. Don talks about his own professional experiences ranging from the seat and cabin reconfiguration for British Airways; seat design for train in UK; to appliances design that responds to the unmet needs. These cases depict how a slight change, drawing from insight and foresight, can yield to a great overall impact.
About Creativities Unfold [CU]
www.cu-tcdc.com
About CU2013
http://goo.gl/QMClLd
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