Language

Gendered Linguistics: Why Words Matter



3PercentConference

Elle Graham-Dixon, Group Planning Director & Equality Strategist, BBDO

Talking about diversity can be hard. But do words themselves add to the challenge? This session explores how language leads us to stereotype and exclude, then provides guidance. Because we can all speak up and choose our words, not watch them. .

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5 thoughts on “Gendered Linguistics: Why Words Matter
  1. Some good points, but I totally disagree that the words deemed 'female' from the job spec would make a job profile inferior to those used in the 'male' list. If offered the option of hiring a top-tier, compassionate, bold person versus an aggressive ninja I know which one I would rather have working for me (as a client or a manager), whether male or female.

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