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How Does Netflix Use Artificial Intelligence (AI) and Big Data



Bernard Marr

In this video I explain how Netflix is using AI, machine learning and big data to deliver a better customer experience. This includes using AI to recommend films to us, make new content, autogenerate thumbnails and even in pre- and post-production.

If you would like more information on this topic, please feel free to visit my website and sign up for content updates! I write articles every week on various different topics such as Big Data, Artificial Intelligence & Machine Learning.

Visit the Artificial Intelligence & Machine Learning topic page here: https://bernardmarr.com/default.asp?contentID=1314

Thanks for watching!

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5 thoughts on “How Does Netflix Use Artificial Intelligence (AI) and Big Data
  1. Bernard, we knew a few things Netflix is/was using the AI like suggestions for the content, but the areas like pre-production and post-production are quite interesting. Thanks for sharing. – Rajen Patil (India)

  2. Hi Bernard, Thank you so much for your explanation and business insight. What about the YouTube channel? Are they using the AI and ML technology techniques similar as Netflix? cheers.

  3. Thank you Bernard, amazing. Would you have success stories of AI and ML used by organisations which are specialised in providing biased economic data and information? And how AI can be used to achieve sustainability and societal impact?

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