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How To Be Creative | Off Book | PBS Digital Studios



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Creativity has always been essential for our cultural growth, but there are still many misconceptions about this elusive process. Not the left-brain/right-brain binary that we’ve come to believe, being creative is considerably more complex, and requires a nuanced
understanding of ourself and others. Being a powerful creative person involves letting go of preconceived notions of what an artist is, and discovering and inventing new processes that yield great ideas. Most importantly, creators must push forward, whether the light bulb illuminates or not.

Featuring:
Julie Burstein, author http://www.julieburstein.com/
Scott Barry Kaufman, Ph.D. Cognitive Psychologist http://scottbarrykaufman.com/
Kirby Ferguson, filmmaker http://www.everythingisaremix.info
Ramsey Nasser, Computer Scientist http://nas.sr/

Footage Featured:
12th May 2013 – VS129 – Street Artist at Work
http://www.youtube.com/watch?v=bXME-sb8ra4
A Struggle Will Thrive – The Perspectacle
http://www.youtube.com/watch?v=HnpWkVAYs5I
ADVANCE HACKATHON 2012 – 48 Stunden, 90 Coder und 20 Internet-Projekte
http://www.youtube.com/watch?v=3T9adlJVG2I
ALO Exposed meets Sara Blake, Artist, Nyc
http://www.youtube.com/watch?v=RWshCEqUzZM
BRAIN POWER: From Neurons to Networks
http://www.youtube.com/watch?v=zLp-edwiGUU
Chuck Close – Papermaking Time Lapse
http://www.youtube.com/watch?v=NrOPAleHwnQ
EARLY PLAYS in LA – Here & There with Portraits
http://www.youtube.com/watch?v=Bq9XK5VM2Pk
Embrace
https://vimeo.com/40895695
Eunoia
https://vimeo.com/65175792
Everything is a Remix
http://everythingisaremix.info/
Faster Than Sound: Brainwaves
https://vimeo.com/28189872
Franconia Sculpture Park
http://www.youtube.com/watch?v=d-WYK5Faua8
Hackathon Hackover 2012
http://www.youtube.com/watch?v=CIaQ-RxLwRQ
Impermanence Trajectory: the limbic nest
https://vimeo.com/66303323
New Artists: Orlando Campbell at 33 Tite Street
http://www.youtube.com/watch?v=FM3x3ij8UGQ
our creative process-. 01
https://vimeo.com/8362481
Pavillion of Distance: A Greek Tragedy
http://www.youtube.com/watch?v=rqlhNTKoVtQ
Raw/Cooked: Kristof Wickman
http://www.youtube.com/watch?v=p1y9ulXFO80
Raw/Cooked: Lan Tuazon
http://www.youtube.com/watch?v=TPHB0Gdl6tw
Remix
https://vimeo.com/31365527
Sketchbook
https://vimeo.com/14872514
Sensory Overload (Interacting with Autism Project)
https://vimeo.com/52193530
Soundway Introductory Video
https://vimeo.com/10834457
The Creative Process – Jamie Treadwell
http://www.youtube.com/watch?v=Yrsbp0UkFxg
The Seed
https://vimeo.com/3715286
The V Motion Project
https://vimeo.com/45417241
Vlogging: A Creative Process
http://www.youtube.com/watch?v=zT6UCxlf42M
Wonderland | A Short Form Doc on Creative Commerce
https://vimeo.com/70642037

Music:
Graphiqs Groove – Deep Sky Blue
http://freemusicarchive.org/music/Graphiqs_Groove/
Dexter Britain – Nothing to Fear
https://soundcloud.com/dexterbritain
Dexter Britain – Waking Up
http://freemusicarchive.org/music/Dexter_Britain/Creative_Commons_Volume_2/Waking_Up_Instrumental
Hike – Lucid Butterfly
https://soundcloud.com/hikedubstep
Pogo – Bloom
http://www.youtube.com/user/Fagottron
idaydream – we used to chase starts together
https://soundcloud.com/idaydream

More Off Book:

Frame to Frame: The Art of Stop Motion
http://youtu.be/wH_EaPc4Y5k

The Art of Portrait Photography
http://youtu.be/RjAHkAW8pV4

Online Privacy: How Did We Get Here?
http://youtu.be/SCmKJyVx9AY

The Rise of Artificial Intelligence
http://youtu.be/53K1dMyslJg

Follow Off Book:
Twitter: @pbsoffbook
Tumblr: http://pbsarts.tumblr.com/

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47 thoughts on “How To Be Creative | Off Book | PBS Digital Studios
  1. 3:40 "Some of the greatest creative ideas of all time can easily be lost because they're not packaged in the right way or not consumable." I wouldn't say that. Some of the greatest creative ideas transcend whatever genre they're in but they are never, ever so complicated as is implied in that quote. What makes these ideas transcend said genre or category is how they can be stripped of their details and remain relevant and influential. That's what minimalism is.

  2. There will probably always be some creatives who work better alone, in smaller groups, and others who work better in large groups. Of course no creative really makes anything entirely by themselves since someone else has to make the tools they create with.

  3. I'm so thankful that you used my track "lucid butterfly" at 2.18, thanks a lot! Makes me so proud having a little part of my soul in this inspirational video. Creativity is a phenomena that have always been of great interest to me.

  4. Interesting video, but I'm really curious how this documentary was made. There are many clips of well known animation and graphic artwork rapidly cut throughout the piece, and these are credited in the YouTube notes here. But do the producers of this video ask permission or pay for the clips they use? As a video-maker who has had my work 'lifted' before, I'm really curious about this. I'd assume that PBS would ensure all rights are cleared for this use, but as all these sources are stuff 'found' elsewhere on the internet, I'm left wondering about the logistics of this.
    I'd love to hear from the producers / editor how this is handled please? many thanks.

  5. With creativity, I have the education, training, knowledge and experience to dramatically reverse and prevent disease and end much human suffering. I can eradicate many cancers, wipe out heart disease and end diabetes. I can improve and save lives. My problem is I need a new and creative way to engage and motivate people. There are others like me, and I see how they have met with some success. I have close friends that have reached millions of people, save thousands of lives each year, and yes, they also earn a great living doing it. My sole purpose is to help, and if I truly do, then to profit. We all need to make a living, but money is secondary. So how can I do it differently? What can I do that will get people to notice, acknowledge and embrace my message? What can I create that industry folks will say 'why didn't I think of that'?!? Or, 'did you see what that guy does to get people to understand their health better, it's fucking brilliant'?! Or, 'did you hear about or see that guy who does that thing about eating better? He's crazy but something about what he's saying makes me want to stop eating french fries'! Imagine if you knew you had the ability to end heart attacks and spare someone the pain of losing the love of their life but didn't have the creativity to reach them. That's my life. How can I get people to want to know the life saving information I provide and then want to use it to effect positive change in their lives, and make some money doing it? I guess I'm all science and no art. The big thing right now is to write edgy and profane diet books. It's a thing. It's a gimmick but it worked. There's the tame "Skinny Bitch" all the way to ''You're a fucking fat pig so here's a diet" (yes, that's an actual diet book). I don't just want to write another diet book. A book can be part of a bigger model but I still need that something special. Something that is sustaining too. I could make a really nice broccoli costume and show up at a bunch of events and get on the news but that's more of a stunt; I need an on-going messaging method. Something fresh, something innovative, something creative, something that makes you better off having been exposed to it. And yes, some money would be nice.
    If you are the creative type please tell me what to do so I can save mankind from continuing to be the architects of their own demise. And please remember this: everything you swallow determines the fate of your health and wellbeing. Remember how euphoric you felt as a kid? That feeling of immense, unbridled wellness you knew as a ten year old? I can get that feeling back for you. And you'll never have to worry about most diseases again. Cool? Please just tell me how to reach the people of earth.

  6. This is truly inspiring and woke me up from wasting my time, Thanks so much for having the time to share the thought and ideas this amazing artist have!!!

  7. I saw a commercial on tv for some drug.
    Complying with law, the voice listed quite a few rather horrific possible side effects of the drug.
    But cleverly, the makers of the commercial showed attractive and distractive images of grandparents playing with children and puppies that drew one’s attention away from the ugly facts being spoken.

    Now, about this video…..there are too many rapid fire images being thrown at us while we are trying to absorb the text.
    Maybe the videographer was trying too hard to appear “creative”.

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