Instagram is rolling out its TikTok rival Reels, adding the ability to create and discover short videos to the main Instagram app.
The company had tested the features in a small number of countries but is now launching them more widely.
Several news websites called the product a TikTok “rip-off” and “copycat”.
The BBC’s Chris Fox asked Instagram’s Vishal Shah what the company would offer that TikTok did not already provide.
