Akeel Jabber – SaaS District
Joel is a conversion copywriter for B2B and SaaS at business casual copywriting and the founder of CaseStudyBuddy, a done-for-you case studies service we’re they help agencies, SaaS companies and B2B businesses like Moz, Unbounce, GatherUp, and Hotjar capture and share persuasive customer success stories.
Apart from being a conversion-focused copywriter and strategist, Joel is a BComm holder who runs his company like a business – and a digital marketer with 5+ years of experience agency-side. Joel loves deadlines, strategy documents, clear communication and helping you figure out what content you actually need to reach, nurture and convert your audience.
During this interview we cover:
00:00 – Intro
01:06 – Launching Case Study buddy, the Problem to Solve & Opportunity
04:27 – Creating More Case Studies VS Creating Top Of The Funnel Content
07:36 – Ways of Leveraging Customer Success Stories You May Weren’t Aware
10:39 – Best Formats For Effective & Engaging Case Studies
13:30 – Generate Authority In the Early Stages of your SaaS Company
16:37 – Best Structure the Case Study from the Planning Phase
19:54 – How To Measure ROI When Using Marketing Efforts on Case Studies
24:14 – How To Repurpose Your Customer Success Stories
26:21 – Maximize Your Case Study Conversions & Effectiveness
29:02 – Resources & Mentors From Joel
31:39 – Get In Touch With Joel
Mentions:
– CaseStudyBuddy
https://casestudybuddy.com
– GPT-3
https://en.wikipedia.org/wiki/GPT-3
– Business Casual
https://businesscasualcopywriting.com
– Copyhackers
https://copyhackers.com
People:
– Joanna Wiebe
https://copyhackers.com/author/admin/
– Vel Geisler
https://twitter.com/lovevalgeisler?lang=es
– April Dunford
https://www.aprildunford.com/obviously-awesome
Books:
– Obviously awesome
https://www.aprildunford.com/obviously-awesome
Get in touch with Joel:
– Joel’s Linkedin
https://www.linkedin.com/in/joelklettke/?originalSubdomain=ca
Tag us & follow:
– Facebook https://www.facebook.com/HorizenCapitalOfficial/
– LinkedIn https://www.linkedin.com/company/horizen-capital
– Instagram https://www.instagram.com/saasdistrict/
More about Akeel:
Twitter – https://twitter.com/AkeelJabber
LinkedIn – https://linkedin.com/in/akeel-jabbar
More Podcast Sessions – https://horizencapital.com/saas-podcast