Art Theory

Marchesa and IBM Watson design the cognitive dress



IBM

Watson is a cognitive system that understands, reasons and learns.

Marchesa is an iconic high fashion brand that inspires, empowers and creates. See how they worked together to outthink the limits of fashion.

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10 thoughts on “Marchesa and IBM Watson design the cognitive dress
  1. This is just a brilliant idea that has come full circle.I mean you take your partner to a Dance or Club she or he is wearing a Marchesa cognitive dress or suite. I can think of joy, laughter, physical tiredness etc., that can be displayed in various colours and lighting systems. Wow just super!

  2. We all sometimes tend to interresser to things without interest, but the amount of useless, trivial objects and / or unnecessary and ruinous yet placed on the market to women is legendary.

    Fortunately they are not all so superficial !

  3. wow you guys killed this video.. so beautiful and amazing, perfect music and such quality!! I can only hope I can land a client who values quality and beauty in their production! !!

  4. "Watson learns like humans do…" – Eh, I know that's said so that even a seventy year old grandma will understand the commercial, but… it's going to cause problems for the seven year olds that are tomorrow's future. Let's focus on telling it like it is so that people actually get an accurate understanding?

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