Language

Semiotics Lecture



William Bardebes

Introduction to Semiotics for Graphic Designers. Recorded March 4 2013. .

Source

Similar Posts

9 thoughts on “Semiotics Lecture
  1. Leibniz's neurosemiotics – the bicameral mind and dual semiotics in Leibniz

    First of all, we remind the reader that in Leibniz, mind controls the brain, not vice versa.
    Mind plays the brain like a viiolin.

    http://www.neurosemiotics.com/
    "A concept is a set of signs with an apodictic (demonstrative) function produced mainly by the left hemisphere of the brain or under its supervision. An image is a set of signs with an apophantic (illustrative) function produced by the right hepmisphere."
    Follwing this, Leibniz defines a monad as a "complete concept".  Monads also all correspond to physical bodies. These monads would have been imaged when considered per se as physical objects, according to the bicameral model, so that the moands would be  apophantic  (illustrative) or right brain signs .
    The apodictic signs would be stored/produced by the left hemisphere as thoughts or ideas. According to Meinong, the mental experiences (throughts) of mind do not generally have physical correspondents, but are simply intended or thought by mind. We call them intendeds.
    Continuing with Leibniz, intending a mental object is called apperception, and apperception makes the mental experience conscious. This presumably applies to both types of signs. But thinking, which involves selection, comparison and manipulation of signs (see Hume and Locke for the various possible operations), requires more than mere consciousness. The conscious (apperceived)  sign must be further reflected on in what we call reapperception.
    http://www.neurosemiotics.com/ describes such thought processes in this way:
    "What goes for signs in general is also valid for mental signs. When thinking performs symbolization,
     the production of mental signs is submitted to the law of reductive or logical iconicity; when thinking performs  indexicalization, it is submitted to the law of instaurative or analogical iconicity.
    The neurophysiological description of mental activity in the human brain has clearly identified some of each hemisphere’s specific functions. The left hemisphere is specialized in language, reasoning, logic and analytical coding; the right hemisphere is specialized in the holistic perception of sets and the managment of body in space relations, it is also able to create visual and auditive patterns.
    This is the way that mind plays the brain like a violin.

    Dr. Roger B Clough NIST (retired, 2000).
    See my Leibniz site: https://rclough@verizon.academia.edu/RogerClough
    For personal messages use rclough@verizon.net

  2. I want to reference your video for my MA research paper, do you have any of your own written work about this or should I just reference you video/lecture?

Comments are closed.

WP2Social Auto Publish Powered By : XYZScripts.com