Art Theory

Style vs. Substance: Reading Bad Blood like a Rhetorical Critic | Lee Pierce | TEDxUGA



TEDx Talks

Contradictions can be found everywhere, from the phrase, “I’m not a feminist, but…” to popular music videos. Having earned her PhD in Communication Studies from UGA, Dr. Lee Pierce currently teaches undergraduate courses in rhetoric and communication. As a scholar of rhetoric and a critic of culture, her talk teaches the audience that when it comes to modern media–there’s much more than meets the eye.

Dr. Lee Pierce currently teaches rhetoric and communication to undergraduates in the North Georgia area. In 2015, Dr. Pierce earned her PhD in Communication Studies from the University of Georgia. She studies rhetorical theory and criticism and contemporary popular and political culture in the United States. Her dissertation earned the 2016 Gerald Miller Dissertation Award from the National Communication Association.

This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx

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9 thoughts on “Style vs. Substance: Reading Bad Blood like a Rhetorical Critic | Lee Pierce | TEDxUGA
  1. Very interesting Ted Talk, I love how this challenged me to reassess what first meets the eye in pop culture. I think I will definitely be more aware of such contradictions in the future.

  2. This TED talk made me reconsider the presence of substance in pop culture. It really makes you think about associations with feminism around us, and sadly how people claim to want equality but still will not call themselves feminists.

  3. hey Bryan: that would be awesome! I plan on posting more of these soon on my YouTube channel "RhetoricLee Speaking" @leempierce. I also know that the YouTube Channel "Teach Argument" does a lot of close readings of Taylor Swift and other pop culture–I don't think the readings are very astute (lots of broad stroke ethos-pathos-logos stuff) but you might find something you like for your students. Cheers!

  4. Thanks to my supportive audience at this 3,000+ person event. If you like the analysis, please share widely; I want everyone to be able to read like a rhetorical critic!

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