Action Points
I attempt to explain what Semiotics is and how to do a semiotic analysis with a look at a fable and what happened to Geoff Keighley.
————-FEATURED MUSIC ARTISTS:———————–
0:16 – “Canvas” and 1:51 – “Dreamer” by Noise.
http://www.youtube.com/user/NoiseCreations
3:43 – “Teeth” by don’t hug me I’m scared
http://donthugmeimscared.bandcamp.com/track/teeth
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EXAMPLES
PS3 Ad http://www.youtube.com/watch?v=gqkNPcUMffU
Asimo Ad http://www.youtube.com/watch?v=NZngYDDDfW4
Nike Ad http://www.youtube.com/watch?v=Cs3JlQ4r3G4
VO Cleanup: http://www.youtube.com/user/KyleJohnsonVA
Hercules and the Nemean Lion (Public Domain)
http://www.bookdrum.com/books/wuthering-heights/9780141439556/bookmarks-126-150.html
Aesop (Public Domain)
http://en.wikipedia.org/wiki/File:Aesop_woodcut_Spain_1489.jpg
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you Sir, are going places
I'll give 6 months till every game name starts with "Pepsi presents:".
The examples were quite nice, the Ps3 ad was easy, while the other two were much harder, due to length ect. The Ps3 ad was tergeted at adults, with the child crying, but the child stops as the Ps3 moves, which is meant to make it seems asthough the Ps3 stopped the crying.
The nike ad is easy, it shows a competition between me and women, playing on the competitiveness. the honda ad was more challenging.
1. The subtitles you were reading were transcribed, but you may know that and I read your comment wrong.
2. If you read the description, you'll see that he had a VO clean-up.
The baby doll PS3 ad.
The baby represents innocence – he does not know the PS3 or what it's capable of doing. Also, contrast between old and new. The lack of detail in the scene serves to reinforce that. Also, the completely white room may suggest a scientifical experiment.
The fact that the PS3 is standing up like a black monolith is a reference to 2001:ASO. In fact, pretty much the whole commercial is a reference.
However, the bizarre laughter, the backward tears, the images in his eyes… I have no clue as to their meaning.
I haven't seen 2001: A Space Odyssey, but that PS3 ad feels like what I imagine it's like. As for why they use such fucking disturbing imagery and sounds, I have no idea. Asimo was obvious, it emphasises themes of progress through the voiceover, the robot going through levels of human understanding and the chronological (and vertical, actually) progression of the museum. I guess the Nike ad promotes competitiveness and hard work
Making money, teaching a moral and inciting emotion are not mutually exclusive.
I have had conversations about this with people quite a few times recently. Every time they have simply attempted to rebuff my points by basically saying, "It's just a show/movie/book/fiction story, etc, it doesn't matter what it was supposed to mean." I need new friends.
Dewritos
oh geoff… Im so sorry
I don't understand the big deal with this photo because Geoff Keighley's face always looks like that. I also believe that a lot of the time people's motives are as simple as they think it's cool. My guess is Sony thought super creepy commercials would just get people's attention, Nike was just trying to stir up a running rivalry between men and women and Asmimo… I don't know, people thought he was interesting for a while. I don't think there's a ton of symbolism in everything.
The baby is crying because it just received a console with no games for Christmas.
No big deal, shit happens.
It seems the Ps3 ad is just trying to cause a stir. It's like that VW "Lemon" ad, it didn't really make any sense but it was confusing enough to make people remember it. The Ps3 ad is just downright creepy as fuck though.
Had to watch a Life of Pi trailer before this….Doesn't really have anything to do with other than he started off talking about men and lions.
Consider your acoustics first. Yahtzee speaks quickly, but he's generally comprehensible. I think it might be that your mic is giving you a head cold or you have a naturally muffled voice and the mic isn't helping. I'd consider incrementally increasing the volume you record at and seeing what happens.
Asimo is an easy one, The android behaves like a child, exploring a new world, which means that technology is just like a child who's growing up, and that they are the ones who "gave birth" to said child. Technology is rising, and Honda has the headstart.
As far as the PS3, I believe it means it bends your reality, as the doll behaving like a child, which is already mind-screwing, got mindscrewed itself. It might also be a throwback to the… odd… PS2 advertisements.
how the hell would THAT taste
Why is that lion grabbing Hercules's penis?
I'd say it's the same expression a fast food worker might get on a slow night when they ponder their work life, and how low it is. Seriously, he's face pretty much says "I've sold out and I do not like it."
I'm sorry, but his is worth mentioning: the first time I opened this video, there was a Mountain Dew advertisement called DEWeezy. I couldn't stop laughing.
Oh fuck an ad came up of a training montage for halo 4. The spartan was doing all crazy shit and the player was just drinking mountain dew. Also, I saw one earlier of getting exclusive halo 4 content for buying a nokia(?) phone at walmart. Laying the ads on just a bit thick there, aren't they?
Your motives are to educate?
I like your opinion. I have my idea on those tears. I think that creepy behaviour works as a shock element to burn PS3 image in your mind.
By analyzing this video I have come to the conclusion that ur a faget. lol pwnt
Hmm, interesting episode.
In some regard, semiotics (i.e. considering symbolism) is often a way media confers meaning to us, or colors how we appreciate it.
It doesn't have to stop at looking at adverts or statues however (i.e. authorial intent).
We can consider whether a medium is effective by considering how its symbolism effects its audience. Which in turn may make the work effective or not.
But anyways, interesting topic, have to read more into it…
Yes! Merchant, you are my greatest ally!
Tuck in your shirt.
You're really good at these analysis videos you know that?
I believe the message of this video was to convince me to buy a chicken crossed the road shirt.
Are you familiar with much of Marshall McLuhan's work? I worked his tetrad of media effects in one of my papers this summer and some of your points brought it to mind.
nicely done!
LET'S FUCKING SEMIOTICALLY ANALYZE THE FUCKING DORITO POPE
FEATURING INSIGHTS SUCH AS 'RED AND GREEN ARE CONTRASTING COLORS'
MY INTERNET MEMES GETTING APPROPRIATED IT A SERIOUS ISSUE I SWEAR
Thank you so much for breaking it down in a comfortable and easy to understand manner. I was really struggling to connect with the ins and outs of semiotic language, but this really helped. 🙂
3:54
5:44
Goddamn Mark…
Excellent !