Is the form that you receive a message as significant as the message itself? Marshall McLuhan argued that throughout history what has been communicated has been less important than the particular medium through which people communicate. The technology that transfers the message changes us and changes society, the individual, the family, work, leisure and more.
Narrated by Gillian Anderson. Scripted by Nigel Warburton.
From the BBC Radio 4 series about life’s big questions – A History of Ideas.
This project is from the BBC in partnership with The Open University, the animations were created by Cognitive.
BBC Radio 4
Source
First comment
1:19 sound in AOE2 anyone?
Interesting topic… but no, I still think it's quite obvious that the content is far more important. The medium however can be just as insightful however, but I'd say never more than the message.
Please create more videos on Philosophy and Psychology like this. We love your channel. 🙂
Great videos. I think general shortening of attention spans is an effect that is prevalent already. This is in large part due to the number of new things that exist today which did not exist before the industrial revolution. The abundance of new distractions cause a more likely chance of interrupting longer tasks and even substitute useful long activities entirely, which is another point. People, in large, are not introspective and reflective enough to notice the ways their culture shapes them and this trend is rising as more and more things become available to focus attention on. Yes, there are many new things to focus on that are worthwhile, yet even more new things are being made available to waste your attention on. Perhaps a typical example of wasted attention is the incessant social media that so effectively exploits our natural human tendencies to "connect" that people hardly realize that the 3 hours per day which they spend "interacting" on average could be spent on pursuing goals. To do meaningful work prolonged periods of attention are required. The more challenging the task, the more attention is required. I agree with the video, a culture which does not value attention will limit itself to performing at the level corresponding to it.
Simplistic description. While perhaps stretched to a degree the thought merits consideration.See Jacques Ellul's contributions on the topic of ''Technology''
This was stupid. The medium is the message means just that. This hogwash is what i expect from the likes of the bbc. Disgusting as always.
i dont understand ur accent
I need this subtitled to spanish ¡is great!
One S or one S less S less S is besst
Can someone add subtitles please? It doesn't even have English subtitles.. it would be much easier to understand!!
age of empires sound anyone??
I'm making a essay and this was clickbait to me
i love that sound effect from Age of Empires!!!! leellllll
but i also love the way in which this was communicated, thanks for this
And to think Gillian Anderson would play as Media in American Gods two years after this was released…. 🙂
Do you have subtitles/ closed captions?
That was pretty clear. Good video!
That reminds me when my girlfriend wrote "i love you" on a rock and threw it at me
watched this instead of reading the actual text lol i guess medium is the message.
Our electronic technology is a "projected image in tech of how our brain-mind functions.The brain is a transmitter/receiver station of the mind"
Shaman ThunderStrikes https://youtu.be/omtRsUqMN6c?t=1h16m30s
Great!
#Educational Movie/#Documentary of 1960's – This is #MarshallMcLuhan: #TheMediumistheMessage all in one https://kumbraka.blogspot.com
So it's more like "The medium can be a big part of the message"?!
When did (narrator) Gillian Anderson become British?
Massage isn't mass/age. He's spoken about it's a reference to the way the medium essentially massages us into new way of being.
Evocative visuals!