Art Theory

Understanding the Principles of Design



Jescia Hopper

This video will cover the principles of design, which arrange the elements of art into a composition. These principles include balance, movement, rhythm, unity, variety, pattern, scale, proportion, emphasis, and contrast.

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50 thoughts on “Understanding the Principles of Design
  1. I'm a Teaching Artist that still work as an artist…because I just apply everything explained like second nature,I watch these videos to remind myself of the technical terminology in order to guide my students better,especially for portfolios…

  2. This is an insightful one, however, I wonder how you differentiate rhythm and movement because I always thought that rhythm is about “flow” and movement is “action”, but your example in Rhythm and Movement made me confused. Any thoughts?

  3. Thank you ever so much for your element and principle videos. Your teaching and examples are outstanding. I use your work with my students as a foundation I hope lasts their lifetime.

  4. Thanks! One point about variety more important in art that thinking a variety of different elements is variation amongst similar elements. Each fence post can be a slightly different height, lean different directions, be lighter or darker than it’s neighbors, have variation in color or temperature, or in line work etc to be more visually interesting. 😊

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