View in 2: How Cognitive Theory Can Help Us Create Better Content | YouTube Advertisers

YouTube Advertisers

View in 2 is intended to help you get smarter about YouTube in just 2 minutes. Each video will highlight a current trend or format on our platform, broken down with insights and ideas on how brands can take advantage.

Listicles are such an effective format, we’re seeing more and more YouTube creators find success producing list based videos. In this View in 2, we discuss why our brains are wired to love this snackable format and how brands can utilize this format to break through the clutter.

Created by: Jessica Hurley
Written by: Lexi Turpack, Ali Pulver, Jessica Hurley
Co-host: Lee Sunga

Resources and Links:
– Matthew Santoro 10 Famous People Who Never Actually Existed! https://www.youtube.com/watch?v=E24onXJkJbc
– Article: Matt Santoro: A Case Study on Rapid Subscriber Growth on YouTube:
https://www.thevideoink.com/2014/09/26/matt-santoro-a-case-study-on-rapid-subscriber-growth-on-youtube/
– Article: Fast Company: 4 Science-Backed Reasons Our Brains Love Lists
https://www.fastcompany.com/3023229/4-science-backed-reasons-our-brains-love-lists
– Article: The New Yorker: A List of Reasons Why Our Brains Love Lists
https://www.newyorker.com/tech/annals-of-technology/a-list-of-reasons-why-our-brains-love-lists
– Article: Fast Company: Why Our Brains Love Lists And How To Make Better Ones
https://www.fastcompany.com/3040420/why-our-brains-love-lists-and-how-to-make-better-ones
– Article: Berkeley News: Scientists construct first map of how the brain organizes everything we see
http://newscenter.berkeley.edu/2012/12/19/semanticspace/

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