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From “elite” pickles to “premium” baby diapers, marketers are constantly telling us to seek superiority — but “by the simple law of averages, most of us have to live a life more ordinary,” says sociolinguist Crispin Thurlow. He invites us to embrace mediocrity for a change, offering a different path to contentedness without comparison.
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The Engineering of Conscious Experience
AI, Art & Consciousness
