Market Brew
GPT-3 will be a challenge for Google and the way it evaluates content. After all these technologies are not inventing content, they are simply taking what was already written and spinning the appropriate content around whatever keywords that you want.
My guess is that there will be an algorithm update that detects GPT-3 and related transformer based generated content and discounts it. But until then, it will wipe out a lot of manual content services. You just can’t get a better ROI on AI generated content.