Bob Hazlett
Marketing & The Machine helps marketing professions make sense of how artificial intelligence and machine learning impacts their craft. I aim to cut through the noise in a fun and thoughtful way, distilling the latest industry news and giving you actionable insights so you can make sound marketing decisions with a clear perspective.
Story 1
Amazon’s Machine Learning University is making its online courses available to the public
https://www.amazon.science/latest-news/machine-learning-course-free-online-from-amazon-machine-learning-university
Amazon is making its internal machine learning training classes available to the public. Papa Bezos has started to realize that it’s gonna take a lot more big brains to complete his death star. You get some computer vision skills! You get some natural language processing expertise!
See Amazon’s Machine Learning University on YouTube at https://www.youtube.com/channel/UC12LqyqTQYbXatYS9AA7Nuw/featured
Story 2
GPT-3 Explained
You down with GPT-3? Yeah, you know me! Have you heard of this? It-just-might-be-the-closest-we’ve-come-to-real- human-intelligence-from-a-machine. I’ll break down what it is, how it works, and how marketers could use it in the future.
Find more GPT-3 explainers in these links:
▪ https://a16z.com/2020/07/29/16mins-gpt3-natural-language-neural-net-deep-learning-few-shot-zero-shot/
▪ https://www.theverge.com/21346343/gpt-3-explainer-openai-examples-errors-agi-potential
▪ https://www.nytimes.com/2020/07/29/opinion/gpt-3-ai-automation.html
See how GPT-3 is being used in marketing
▪ https://analyticsindiamag.com/open-ai-gpt-3-code-generator-app-building/
▪ https://twitter.com/runwayco/status/1285134561878278145
▪ https://gpt-tailwind.com/
▪ https://medium.com/better-marketing/how-gpt-3-will-practically-and-ethically-impact-the-world-of-blogging-399b71bb50cc
Story 3
Why conversion modeling will be crucial in a world without cookies
https://www.thinkwithgoogle.com/marketing-resources/data-measurement/conversion-measurement-in-a-cookieless-world/
The storied cookie is on a slow death march, and marketers are freaking out. Take some breaths and let me show you how machine modeling can help you get an accurate, privacy-centric view of your customer while still showing marketing’s impact.
Misc.
Read The Marketers Playbook for Navigating Today’s Privacy Environment at https://www.thinkwithgoogle.com/marketing-resources/experience-design/marketing-privacy-playbook/
Subscribe to Marketing & The Machine in your favorite podcast app. Find out more about the host, Bob Hazlett, at https://www.bobhazlett.com/