TEDx Talks
Why do we like what we like? Raymond Loewy, the father of industrial design, had a theory. He was the all-star 20th-century designer of the Coca-Cola fountain and Lucky Strike pack; the modern sports car, locomotive, Greyhound bus and tractor; the interior of the first NASA spaceship; and the egg-shaped pencil sharpener. How did one man understand what consumers wanted from so many different areas of life? His grand theory of popularity was called MAYA: Most advanced yet acceptable. He said humans are torn between two opposing forces: neophilia, a love of new things; and neophobia; a fear of anything that’s too new. Hits, he said, live at the perfect intersection of novelty and familiarity. They are familiar surprises. In this talk, I’ll explain how Loewy’s theory has been validated by hundreds of years of research — and how we can all use it to make hits. Derek Thompson is a senior editor at The Atlantic, where he writes about economics, technology and media. He is a news analyst with NPR’s afternoon show “Here and Now,” appearing weekly on Mondays, and an on-air contributor to CBS News. The recipient of several honors, including the 2016 Best in Business award for Columns and Commentary from the Society of American Business Editors and Writers, he is the author of the national bestselling book Hit Makers: How to Succeed in an Age of Distraction. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
Source
The four-letter code to selling anything | Derek Thompson | TEDxBinghamtonUniversity
Moral foundation theory
"I totally agree with you, but…" 😂😂😂😂
The most popular movies are all reboots because that's all Hollywood is making. Not because they are any good. Look at Hollywood stats, they are on the decline because their movies are terrible and woke and not what the Americans want.
Aww… He's so cute. Too young to understand neo-tribalism in politics. Far right, and far left people are closed minded and hopeless no matter how you play dress-up with your words. He has a few good points though. Works for marketing, for sure.
I can listen to him all day
This dude is a liberal..
Insouciance… Love the use of that word in his speech🎉
preacher I knew in the 1970's said agree first then say disagreements. M arr
My son's name is after family members not popularity naming. M arr
As a kid and since I could careless about popularity behaviors. I did what worked for me. M arr
The modern world annoys me. M arr
This content stands out. I read a book that mirrored these concepts and it was a transformative journey. "Mastering Money Mindfulness" by Benjamin Hawk
Masterclass.
The new is alright as long as there are familiar aspects we can cling to.
I'm sorry, but I was disappointed in Thompson's illustration that included that Trump is not supportive of Hispanics. I don't like Trump, however, in view of Democrat-led decisions, I have taken the time to research both individuals' actual policies and why. That is why, when researching, I found that it is not that Trump doesn't like Hispanics, but that the Open Borders introduced the U.S. to be slammed with a flood of unvetted people, and jarred with the realization that a country without borders is not a country for long. All the foreign countries have been challenged by the surge of migrants. Kissinger, now, too late says the UK should not have allowed so many migrants! It has caused chaos for their country. Trump has not one problem with Hispanics who come into the U.S. legally and are vetted. So, poor example. Thompson, find, in your seeking truth to find another example of a harm Trump would be to this country. Better, address Bernie Sanders and his Socialistic goal(s) vs. Trump and his Capitalistic goal(s).
You should hate Bernie Sanders since he wants to.turn the US to Denmark, the happiest country in the world . Should not you?
Why are we so sure there was no fashion for togas?
1st Grade to 6th Grade, 5 David's in the same class.
I brokeout of the pack by getting adults, specifically the Principal, to call me "JESUS CHRIST"…
"JESUS CHRIST, get off the window sill!
"JESUS CHRIST, stop putting gumstick aluminun into electric sockets, then kikcking them together to blow the fuses!"
"Jesus Christ, do you really have to start food fights in the cafeteria?"
2:23 what about the girl who was reading a book 😂😂
Derek, you are correct:)
This is also a wonderful speech. Proud to be human.
I guess it's the role of the upper class to do the novel stuff to continually familiarize us with bizarre things over time.
jamal
excellent talk – thanks for putting this together, must have taken so much work! 🙂 Appreciate you!
MAYA…in Sanskrit it means “illusion”…better the illusion better it’s adaptability…seems world is taking lessons from Hindu scriptures…but repackaging it in its lingo and narrative…😊
me sitting here having been born in 1992 and have dated 3 Samantha's in my life 😂😂
💪
All the mood ended after seeing the transhit at the end
He's so right about this and this is correct in a global or better yet, universal level. I see this with all living things. I sing professionally, and have realized this at my engagements. Now, I'm recording professionally and have discovered that I would need to mix up familiarities for my original works before introducing something completely "new" or unfamiliar. Knowing your audience is key when it comes to entertaining them.
excellent presentation. has a Simon Sinek “Golden Circle” vibe to it. well done!
Maya is illusion .
Waste of my time
It’s interesting how he used that concept to sell us this idea
Go Bearcats!!!
Very needed. Even 5 years later.
Absolutely love this speech structure!!!!
Thank you For Taught Us 🎉❤
MAYA
The four-letter code to selling anything can be summed up as "P.A.S.S." – Problem, Amplify, Solution, and Secure. First, identify the customer's problem. Then, amplify the pain associated with it. Offer your solution as the remedy. Finally, secure their commitment to take action. P.A.S.S. is a powerful framework for successful selling.