Jeannie Walters at Experience Investigators
The rush to use AI is an exciting glimpse into what we were promised for our future with smart machines who feel like friends and serve our needs in real-time.
But the tools, like any other tool, cannot stand on their own. They need to fit into the overall strategy and structure of your organization.
The best way to leverage AI for your customer experience is to understand what it requires first, then plan and execute and evolve for the needs of your customers and your brand.
Here are a few guidelines for those anxious to let the robots take over!
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