Tom Edwards, Ad Age Marketing Technology Trailblazer and Chief Digital Officer, Agency @ Epsilon discusses how computer vision, powered by artificial intelligence will be the key trend to watch in 2018.
I recently provided commentary to CMO.com discussing 7 digital trends that will change business forever. My contribution to the piece was tied to the potential impact of computer vision powered experiences and this led me to create this video.
It starts with an analysis of all facets of computer vision and how it will impact consumer experience, it’s role within multimodal computing, how machine learning is accelerating our ability to categorize visual information and I discuss the shift from mobile first to AI first.
The video then investigates computer vision’s implications and opportunities for marketers through image and object recognition, the camera as a platform, contextual environments and redefining personalized advertising, the alignment of virtual assistants and computer vision and computer vision’s role in the mass adoption of augmented reality.
The video ends with a discussion and research findings tied to the potential impact of computer vision driven experiences and what it means for Gen Z while also exploring the rapidly developing computer vision ecosystem.
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